A Client’s Phone Call. [Your suggestion is urgently required!]

Today, I received an unexpected phone call from Joseph, one of our clients, whom I became a friend with, a talented author and indie publisher.

Joseph: "Hey, Eli, how are you? Long time no see."

Me: "Hey, Joseph, what's up?"

Joseph: "I need your help."

Me: "Of course! What happened?"

Joseph: "I've been contacted by a printer back in February. He offered me a price you couldn’t match."

Me: "Yes, I remember. It was below the cost, so of course I couldn’t match it."

Joseph: "Right. So I decided to save it big and print it by him. But then I discovered that the shipping cost, which seems way too high, wasn’t included in the price. And also customs clearance. And local delivery too..."

Me: "Why didn’t you read the contract, Joseph?"

Joseph: "I got used to your always giving me the final price that includes everything, so I thought it’s an industry standard and didn’t read the fine print."

Me: "How much do they want to charge you for shipping?"

Joseph: "$3000 for 4 pallets."

Me: "It’s almost three times more than I charge you! Well, I feel bad for you. But how can I help you now?"

Joseph: "Could you please ship it for me? I’m not gonna make this mistake again, will always print by you!"

What should I do? Any suggestions?